This is not just a job opportunity, this is an opportunity to transform lives!

Summary

The central purpose of BLI’s Marketing & Communications team is to support the under-resourced church by ministering to supporters through opportunities to financially support, pray, learn about pressing needs, and showcasing God’s work. In addition, the communications team seeks to invite others into the ministry through financial gifts, prayer, and education. The Director of Digital Marketing is responsible for leading the execution of BLI’s Marketing & Communications’ purpose within the digital space: BLI’s corporate website, ecommunications, social media platforms, and others.

As an expert in digital marketing strategy and platform integration, the Director of Digital Marketing will use their influence to lead the Marketing & Communications team. This role is expected to have a solid understanding of various platforms (Salesforce Marketing Cloud, websites, CRMs) and integrating them for greatest effect in reaching goals. Additionally, the Director of Digital Marketing will read, interpret, and report data to identify actionable insights across the various digital platforms and audience segments.

This position is highly collaborative as the role and duties are deeply intertwined in various facets of the ministry. This role is to intimately work across several teams to further BLI’s ministry towards its donors.

Bible League International serves the under-resourced Church with Bibles and training to transform lives worldwide through God’s Word! Our team is excited about God’s calling on our ministry and serves Him in His mission for the world, with commitment and joy. We hope you will consider His leading in using your God-given gifts and abilities to help fulfill the Great Commission in serving at Bible League International! For more information about Bible League International, visit https://www.bibleleague.org/. Also take a moment and view our careers video to learn more about our culture through our staff at Bible League.

Duties

1. Lead the Marketing & Communications team in devising and executing tactics to further advance the organization’s purpose through digital marketing channels (including website, eCommunications, and social media).
2. Manage the Digital Marketing Coordinator in social media engagement.
3. Grow the engagement of BLI supporters through digital platforms.
4. Direct and manage the flow of eCommunications (appeals, newsletters, Verse of the Day devotionals) within Salesforce Marketing Cloud.
5. Capture, read, interpret, and derive actionable insights from data related to digital audiences
6. Take leadership in the development of community engagement of Bible League International’s intranet.
7. Continually identify and execute digital marketing best practices.
8. In collaboration with the Director of Content and Creative Manager, establish and execute a consistent plan of testing, assessing, and applying learnings to platform design and messaging (website, social media, and eCommunications).
9. Support the Sr. Director of Broadcast Media in developing webpages for radio campaigns and for marketing of BLI’s podcast(s).
10. In collaboration with IT teams and external agencies, manage the development and infrastructure of BLI’s website, as well as it’s day-to-day functionality.
11. In collaboration with the Director of Content and Creative Manager, ensure digital platforms are consistent with the Marketing & Communications suite of communications in messaging and visuals.
12. In collaboration with Development Services, identify and address opportunities for CRM integration, marketing automation, and audience segment analysis.
13. In collaboration with the Scripture Engagement teams, support ministry efforts as needed.
14. Perform additional duties as assigned.

Organizational Relationships

Responsible to: Senior Director of Marketing Communications
Responsible for: Digital Marketing Coordinator
Collaborates with: EVP of Advancement, VP of Development Services, VP of Church and Donor Relations, Director of Content, Creative Manager, Director of Editorial Services for Advancement, Sr. Dir. of Broadcast Media

Qualifications

1. Must be a Christian, having a personal relationship with Jesus Christ. Must also agree with our statement of faith and conduct his/herself in a Christ-like manner.
2. Bachelor’s degree in marketing, communications, or a related field required.
3. 10+ years of proven experience in non-profit Digital Marketing field preferred.
4. 5+ years of management experience preferred.
5. Salesforce Marketing Cloud experience preferred.
6. Digital Platform integration experience required.
7. Omnichannel marketing experience preferred.
8. Excellent analytical and project management skills.
9. Experience in HTML, CSS, and JavaScript preferred.
10. Working knowledge of SQL a plus, but not required.
11. Naturally collaborative and a creative, conceptual thinker.
12. Self-managed and self-motivated.

Standards of Performance

1. In day-to-day responsibilities, this position will carry out Bible League International’s core values which are:

Performance Evaluations

You will meet with your manager in alignment with our fiscal year to discuss accomplishments and priorities four times per fiscal year.

Bible League International offers employees a comprehensive benefits package including a generous 401k plan. As a part of our Statement of Faith BLI champions the training and professional development of our employees. If you want to learn more about this exciting role or if you would like to apply, please visit our application site here.

We consider applicants for all positions without regard to race, color, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. Bible League International is a nonprofit, non-denominational, faith-based organization. Pursuant to the Civil Rights Act Section 702, the Bible League has the right to hire only candidates who agree with Bible League’s Statement of Faith and profess Jesus Christ as their personal Lord and Savior.